The Fundamentals of Marketing refer to all those information and actions needed to satisfy a customer’s Need, Want or Desire at a profit!

By Taking the Course you will Learn:

• What is Marketing
• The Four main Elements of Marketing Mix
• How to create Customer Value & Satisfaction
• How to form Strategic Planning
• The Two main Marketing Environments
• How to Develop Marketing Opportunities
• How to Analyze & Evaluate Consumer and Business Markets
• How to Understand your consumers’ buying behavior
• How to work with Business Markets
• What is Market Segmentation,Targeting, Positioning and Differentiation
• How to set Product Strategies and evaluate Products during the cycles of their lives
• How to set Price Strategies for your products
• How to choose the right Distribution Channel for your business and Manage Supply Chain Logistics
• About Retail and Wholesale products
• What is the communication/Promotion Mix and which method for promotion is the best for your products
• How to use Marketing to build Social Identity