
The Fundamentals of Marketing refer to all those information and actions needed to satisfy a customer’s Need, Want or Desire at a profit!

By Taking the Course you will Learn:
- What is Marketing
- The Four main Elements of Marketing Mix
- How to create Customer Value & Satisfaction
- How to form Strategic Planning
- The Two main Marketing Environments
- How to Develop Marketing Opportunities
- How to Analyze & Evaluate Consumer and Business Markets
- How to Understand your consumers’ buying behavior
- How to work with Business Markets
- What is Market Segmentation,Targeting, Positioning and Differentiation
- How to set Product Strategies and evaluate Products during the cycles of their lives
- How to set Price Strategies for your products
- How to choose the right Distribution Channel for your business and Manage Supply Chain Logistics
- About Retail and Wholesale products
- What is the communication/Promotion Mix and which method for promotion is the best for your products
- How to use Marketing to build Social Identity