Internet Marketing or other way stated Digital Marketing is the promotion of products and/or services through the use of Digital Technologies i.e. through the internet, mobile phone, tablets, ipads and other electronic devices.
It combines all Tools of Marketing with the power of Digital Technologies. Modern Marketing is the advance version of Marketing today, recognizing and following today’s needs and wants of customers. Trying to adopt today, Marketing principles of 30 years ago is purely like throwing money into the dustbin. At that time, customers were visiting the stores/shops to buy what they needed. Nowadays, with the power of the internet and the digital technologies, business people can transfer/take their business whenever their targeted customers are creating more exposure for the company and its products/services henceforth more sales.
Internet Marketing main means are websites, Social Media, Email Marketing, Video Email Marketing, Autoresponders, Lead Capture Systems, Conference Rooms (Webinars), display advertising, e–books, games, mobile phones (SMS & MMS).
Almost in all cases when people are asked to define “Marketing” they refer immediately to sales. In a way this is correct! However, Marketing is much more. It has to do with the choice of the Right products or Services to be sold, deciding the Right Price for them, Choosing also the right place to be sold and lastly to select the most efficient and cost effective way of promoting them.
Furthermore, emphasis must always be given to the microenvironment and macroenvironment of the company. Knowing the strengths and weaknesses of your suppliers, customers, intermediaries, employees as well as any other kind of Political, Economical, Natural, Technological and Legal forces will help the company to identify and create that extra benefit over its competitors offering to the target market the superior added value products and services.
“Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential”. Dr. Philip Kotler
- Understanding what your customer really wants (hint: think beyond the obvious)
- Creating products, services and experiences that satisfy those desires
- Communicating with your customer to let them know you have a solution to their problem.