Marketing Research is the systematic design, collection, analysis and reporting of data relevant to a specific marketing situation facing by an organization.

By Taking the course, you will Learn How To:

  • Understand Marketing Research
  • Apply the Marketing Research Process
  • Set Marketing Research Objectives
  • Develop a Research Plan
  • Collect Primary and Secondary Data
  • Implement a Research Plan
  • Interpret & Report the Findings of a Research
  • Perform an International Marketing Research
  • Deal with difficulties in collecting information
  • Contact a Marketing Research Ethically

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