Marketing Research is the systematic design, collection, analysis and reporting of data relevant to a specific marketing situation facing by an organization.
By Taking the course, you will Learn How To:
- Understand Marketing Research
- Apply the Marketing Research Process
- Set Marketing Research Objectives
- Develop a Research Plan
- Collect Primary and Secondary Data
- Implement a Research Plan
- Interpret & Report the Findings of a Research
- Perform an International Marketing Research
- Deal with difficulties in collecting information
- Contact a Marketing Research Ethically
