Online Advertising, is a form of electronic advertising which uses the Internet to deliver promotional messages to a specific target market. It can be found with many other names like Online Marketing, Internet advertising, digital marketing, digital advertising or web advertising. It is all those promotional activities which Internet users use to deliver their promotional messages to their existing and potential customers. Online Advertising can be found in websites, all social media, email & video email marketing and other electronic displays like TV, Big Screens.
There is FREE & Paid Online Advertising. Both methods are good to be used as they produce different results from different sources.
Why it is Important to use Online Ads
- It is Laser focus technique on a specific target market
- It has bigger exposure / wider coverage
- It is cheaper than other traditional means
- It is trackable & measurable
- It can be created fast and easy
- It provides companies with Real time Results and Feedback
- It allows audience engagement
- It provides better organization for branding
- It is not limited by geography or time – No boundaries
Some forms of Online Ads today are:
- Banners
- Rich Media
- Websites
- Social Media
- Search Engines
- Classified Ads
- Networks
- Email Marketing
