A Service is an act or performance offered by one party to another. Although the process may be tied to a physical product, the performance is essentially intangible and does not normally result in ownership of any of the factors of production.

By Taking the course, you will Learn How To:

• Understand Services
• Distinguish the differences between Services
• Manage Service Encounters
• Focus on Customers and Manage Relationships
• Understand Customer Needs & Expectations
• Recognize Customer behavior at a different Points in the service Experience
• Create & Manage Valued Relationships
• Handle Complaints and gain Customer Loyalty
• Create Value in a Competitive Market
• Search for competitive Advantage
• Develop Positioning Maps
• Plan & Create Services
• Brand Service Products
• Price correctly a Service Product
• Plan & Manage Service Delivery
• Organize Physical Evidence for your Services
• Measure & Manage Capacity
• Form Strategies to Manage Demand
• Calculate Waiting Times
• Work more efficiently with Reservations