
A Service is an act or performance offered by one party to another. Although the process may be tied to a physical product, the performance is essentially intangible and does not normally result in ownership of any of the factors of production.

By Taking the course, you will Learn How To:
- Understand Services
- Distinguish the differences between Services
- Manage Service Encounters
- Focus on Customers and Manage Relationships
- Understand Customer Needs & Expectations
- Recognize Customer behavior at a different Points in the service Experience
- Create & Manage Valued Relationships
- Handle Complaints and gain Customer Loyalty
- Create Value in a Competitive Market
- Search for competitive Advantage
- Develop Positioning Maps
- Plan & Create Services
- Brand Service Products
- Price correctly a Service Product
- Plan & Manage Service Delivery
- Organize Physical Evidence for your Services
- Measure & Manage Capacity
- Form Strategies to Manage Demand
- Calculate Waiting Times
- Work more efficiently with Reservations