Strategic Marketing is a Market-Driven process of strategy development, taking into account a constantly changing business environment and the need to deliver superior customer value.

By Taking the course, you will Learn:

• How to form Strategic Marketing Planning
• How to perform Market and Competitors Analysis
• How to build effective financial Analysis for Marketing Planning & Control
• How to set strategic customer Relationship Management
• How to gain new capabilities for knowing more about your customers & markets
• How to design Market-Driven Strategies
• How to set Market Targeting and Strategic Positioning
• How to build and maintain Strategic Relationships
• How to identify innovative products and set New Product Strategies
• How to set Strategic Brand Management
• How to Value Chain Strategy
• How to Set a Pricing Strategy
• How to work with Promotion Strategies
• How to set Advertising Strategies
• How to set Sales Promotions Strategies
• How to set Sales Force Strategies
• How to set Internet Strategies
• How to work Direct Marketing Strategies
• How to Manage & Control the Implementation of a Marketing Strategy
• How to use Marketing Metrics for better understanding of the results