Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. As of May 20, 2015, Google rebranded Google Webmaster Tools as Google Search Console. Info By Google
Main Benefits of the Webmasters Tools
- It provides access to search statistics on Google
- It shows the Latest Information regarding incoming links and internal links
- It indicates keywords you are targeting and how effective they are
- It sends notification if your site has any crawl errors (misdirecting) and/or malware (spam, viruses, etc)
- It provides you with Insights into crawling and indexing activity on the site
- It helps you identify content that is duplicated
- It shows Data on Real Time