Website Analysis is the overall information websites’ owners try to learn about the effectiveness and efficiency of their websites. A website can be either an informative or a selling one.
The way a website is set up will estimate the success of it. Design, colors, shapes styles & sizes, content, uploading speed, easiness of navigation and CTA buttons are some of the main criteria to be considered when building a responsive website.
In addition to the above, more Tools can be used to collect information and reports about a website. Google Analytics is one of them, providing valuable information about Geographic, Demographic, Psychographic and Behavioral characteristics of people visiting a specific website. Furthermore, some of the Online Ads provide with plenty of similar information. Website Analysis main purpose is to supply information about the number of visitors to a website and the number of page views.
Finally, having up-to-date market information on a website, will assist the business owner to be identified by the crowd as “Pioneer” in his field giving him the opportunity to create first and fast the competitive advantage needed for the success of his company.